Fintech App- Etika app
ETica Fintech App with Social and Eco Conscience
An ethical banking App capable of combining social conscience with savings.
The objective of the project is to bring banking closer to the Millennial and Generation Z generations, mixing Fintech and gamification.
ETica Fintech App with Social and Eco Conscience
An ethical banking App capable of combining social conscience with savings.
The objective of the project is to bring banking closer to the Millennial and Generation Z generations, mixing Fintech and gamification.
App de Fintech- Etika app
ETica Fintech App con Conciencia Social y Eco.
Una App de banca ética capaz de unir la conciencia social con el ahorro.
El objetivo del proyecto es acercar la banca a las generaciones Millennial y generación Z, mezclando Fintech y gamificación.
We launched a survey in which 51 people from the Millennial and Z generation participated, with experience in the use of new technologies. In general they were happy with their Fintech at levels of usability and security, although they were not 100% satisfied.
Lanzamos una encuesta en la que participaron Cincuenta y una personas de la generación Millenial y Z, con experiencia en el uso de nuevas tecnologías. En general estaban contentos con sus Fintech a niveles de usabilidad y seguridad, aunque no estaban al100% satisfechos.
Affinity Map and Design Insights
With the help of the affinity map, we group all the information collected in blocks, differentiating quantitative and qualitative data by color.
It helped us reorganize the information obtained during the entire research phase, and obtain our design insights with which we would face the next phase of the project.
We order them in five blocks:
With the help of the affinity map, we group all the information collected in blocks, differentiating quantitative and qualitative data by color.
It helped us reorganize the information obtained during the entire research phase, and obtain our design insights with which we would face the next phase of the project.
We order them in five blocks:
Affinity Map e Insights de Diseño
Con la ayuda del mapa de afinidad, agrupamos toda la información recopilada en bloques, diferenciando por colores los datos cuantitativos y cualitativos.
Nos ayudó a reorganizar la información conseguida durante toda la fase de research, y obtener nuestros insight de diseño con los que afrontaríamos la siguiente fase del proyecto.
Los ordenamos en cinco bloques:
Ideation and conceptualization
We identify our value proposition and future User Persona. We use different tools such as the strategy canvas, focused on the business activity and the user's profile: With all of them we managed to get the different hypotheses with our respective value proposals:
Hypothesis
We observed different risks, we analyzed what types of experiments we could carry out in order to solve them, so we began to conceptualize all the information that we were obtaining.
We identify our value proposition and future User Persona. We use different tools such as the strategy canvas, focused on the business activity and the user's profile: With all of them we managed to get the different hypotheses with our respective value proposals:
Hypothesis
We observed different risks, we analyzed what types of experiments we could carry out in order to solve them, so we began to conceptualize all the information that we were obtaining.
Ideación y conceptualización
Identificamos nuestra propuesta de valor y los futuros User Persona. Utilizamos diferentes herramientas como el strategy canvas, enfocadas en la actividad de negocio y el perfil del usuario.
Con todas ellas conseguimos sacar las diferentes hipótesis con nuestras respectivas propuestas de valor.
Hipótesis
Observamos diferentes riesgos, analizamos que tipos de experimentos podríamos realizar para poder solucionarlos así que empezamos a conceptualizar toda la información que íbamos obteniendo.
Mind Map
With all of them we managed to get the different hypotheses with our respective value proposals.
Hypothesis from which we start
Although we observed different risks, we analyzed what types of experiments we could carry out in order to solve them, so little by little we began to conceptualize and ground all the information that we were obtaining.
With all of them we managed to get the different hypotheses with our respective value proposals.
Hypothesis from which we start
Although we observed different risks, we analyzed what types of experiments we could carry out in order to solve them, so little by little we began to conceptualize and ground all the information that we were obtaining.
Mind Map
Con todas ellas conseguimos sacar las diferentes hipótesis con nuestras respectivas propuestas de valor.
Hipótesis de las que partimos
Aunque observamos diferentes riesgos, analizamos que tipos de experimentos podríamos realizar para poder solucionarlos así que poco a poco empezamos a conceptualizar y bajar a tierra toda la información que íbamos obteniendo.
User Persona
Once the phase of identifying the idea and business model is over, we focus on getting to know our users.
It is essential to understand their different motivations, goals, frustrations and needs in order to create a digital product according to these.
We made four User Personas profiles with their respective Customer Journeys, which would respond to different types of users interested in using our app.
Once the phase of identifying the idea and business model is over, we focus on getting to know our users.
It is essential to understand their different motivations, goals, frustrations and needs in order to create a digital product according to these.
We made four User Personas profiles with their respective Customer Journeys, which would respond to different types of users interested in using our app.
User Persona
Una vez pasada la fase de identificar la idea y modelo de negocio, nos centramos en conocer a nuestros usuarios.
Es fundamental entender sus diferentes motivaciones, objetivos, frustraciones y necesidades para poder crear un producto digital acorde con estas.
Realizamos cuatro perfiles de User Personas con sus respectivos Customer Journeys, que responderían a distintos tipos de usuarios interesados en usar nuestra app.
Heavy User
Customer Journey of our Heavy User: Lucia Alvarez
This is the Customer Journey of our Heavy User, Lucía Alvarez that we were able to understand even more how our users think. What would be your experience and behavior for the different design options for our app.
This is the Customer Journey of our Heavy User, Lucía Alvarez that we were able to understand even more how our users think. What would be your experience and behavior for the different design options for our app.
Customer Journey de nuestra Heavy User: Lucía Alvarez
Este es el Customer Journey de nuestra Heavy User, Lucía Alvarez que pudimos comprender aún más cómo piensan nuestros usuarios. Cuál sería su experiencia y comportamiento para las diferentes opciones de diseño para nuestra app.
Value Proposals
How are we going to save?.
-Through our E-ticoins.
-Offering challenges, games and savings plans.
-Setting specific goals for ourselves.
-Taking advantage of the best discounts.
How are we going to help?.
-Creating a community of support.
-Offering challenges that help the planet.
-Facilitating collaboration with social causes.
-Collaborating with companies that have a great social conscience.
What are E-TICOINS?.
-Our virtual currency.
-They are accumulated in a virtual card of points within the App.
How to earn E-TICOINS?.
-By participating in the proposed feats: social collaborations that contribute to improving the planet and society.
-Completing savings challenges.
-When the user manages to reach his goal in the savings plan that was proposed.
-By inviting friends to use ethics.
How are we going to save?.
-Through our E-ticoins.
-Offering challenges, games and savings plans.
-Setting specific goals for ourselves.
-Taking advantage of the best discounts.
How are we going to help?.
-Creating a community of support.
-Offering challenges that help the planet.
-Facilitating collaboration with social causes.
-Collaborating with companies that have a great social conscience.
What are E-TICOINS?.
-Our virtual currency.
-They are accumulated in a virtual card of points within the App.
How to earn E-TICOINS?.
-By participating in the proposed feats: social collaborations that contribute to improving the planet and society.
-Completing savings challenges.
-When the user manages to reach his goal in the savings plan that was proposed.
-By inviting friends to use ethics.
Propuestas de Valor
Cómo vamos a conseguir ahorrar?.
-A través de nuestros E-ticoins.
-Ofreciendo retos, juegos y planes de ahorro.
-Marcándonos objetivos concretos.
-Aprovechando los mejores descuentos.
¿Cómo vamos a conseguir ayudar?.
-Creando una comunidad de apoyo.
-Ofreciendo retos que ayuden al planeta.
-Facilitando la colaboración con causas sociales.
-Colaborando con empresas que tengan una gran conciencia social.
¿Qué son los E-TICOINS?.
-Nuestra moneda virtual.
-Se acumulan en una tarjeta virtual de puntos dentro de la App.
¿Cómo ganar E-TICOINS?.
-Al participar en la hazañas propuestas: colaboraciones sociales que contribuyen a mejorar el planeta y la sociedad.
-Completando retos de ahorro.
-Cuando el usuario consigue alcanzar su objetivo en el plan de ahorro que se propuso.
-Al invitar amigos a usar la e-tica.
Information architecture
Decide how our main and sub menus would be laid out.
The user at the center of the development and attending to their direct needs, we carried out a hybrid type Card Sorting in which 27 people participated, among whom we chose the two closest to our Heavy User to record a live video call while they were doing it.
Decide how our main and sub menus would be laid out.
The user at the center of the development and attending to their direct needs, we carried out a hybrid type Card Sorting in which 27 people participated, among whom we chose the two closest to our Heavy User to record a live video call while they were doing it.
Arquitectura de la Información
Decidir cómo se distribuirían nuestros menús principales y secundarios.
El usuario en el centro del desarrollo y atender a sus necesidades directas, realizamos un Card Sorting de tipo híbrido en el que participaron Veitisiete personas, entre los que elegimos a los dos más cercanos a nuestro Heavy User para grabarles una videollamada en directo mientras lo realizaban.
Card Sorting
We analyzed the results being very relevant, according to the heuristics of our objective users, we saw which categories created confusion among the participants and which could be unified into one.
Analizamos los resultados siendo muy relevantes, acorde a la heurística de nuestros usuarios objetivos.Vimos cuáles categorías creaban confusión entre los participantes y cuáles se podrían unificar en una sola.
Workflow diagram
According to the main interests of our prototypes. Workflows that will identify the main differential functionalities of our App:
-Create a Savings Plan.
-Activate Change.
-Activate a Savings Challenge and do it.
-Join a Social Cause and share it in our community.
According to the main interests of our prototypes. Workflows that will identify the main differential functionalities of our App:
-Create a Savings Plan.
-Activate Change.
-Activate a Savings Challenge and do it.
-Join a Social Cause and share it in our community.
Diagrama de workflows
Según los intereses principales de nuestro prototipos. Workflows que identificaran las principales funcionalidades diferenciales de nuestra App:
-Crear un Plan de Ahorro.
-Activar la Calderilla.
-Activar un Reto de Ahorro y realizarlo.
-Apuntarse a una Causa Social y compartirla en nuestra comunidad.
Streams: Low fidelity wireframes
Flujos: Wireframes en baja fidelidad
Final Design: Colors
We created a brand identity based on the main values of the company, a youthful aspect and that was related to transparency and social conscience. Which led us to a pantone of ocean-inspired colors.
We created a brand identity based on the main values of the company, a youthful aspect and that was related to transparency and social conscience. Which led us to a pantone of ocean-inspired colors.
Diseño Final: Colores
Creamos una identidad de marca basándonos en los valores principales de la empresa, un aspecto juvenil y que estuviera relacionado con la transparencia y conciencia social. Lo que nos llevó a un pantone de colores inspirados en el océano.
Final Design: Branding- Logo
Combination of the Name plus the Logo of the Magnifying Glass gave us an image of a conscious brand, which focuses on social problems, adapted to modern times.
Combination of the Name plus the Logo of the Magnifying Glass gave us an image of a conscious brand, which focuses on social problems, adapted to modern times.
Diseño Final: Branding- Logo
Combinación del Nombre más el Logo de la Lupa nos dió una imagen de marca concienciada, que se enfocaen los problemas sociales, adaptada a los tiempos modernos.
Final Design in High Fidelity
Diseño Final en Alta Fidelidad
Final Design in High Fidelity
Diseño Final en Alta Fidelidad
